We're rather proud of our Just Veg. range of cut carrots.
We launched the range as a trial through selected Woolworths stores in September 2015 and are now in more than 650 Woolworths stores in QLD, NSW and Victoria.
The Just Veg. range was developed as a way of value-adding our second-grade and wonky carrots and also to satisfy consumer demand for quick, easy and healthy 'grab and go' meal and snacking options.
The range was created and driven by a group of women - the wives of Kalfresh farmers and managers.
The story of Just Veg. was featured on ABC Landline and we've been overwhelmed by the viewer response. It seems you love the fact that we're reducing food waste at the same time as creating a healthy snack and meal option. Many of you love that our farmer husbands have seen the light and realised what talented, innovative women they're married to and have tapped into this valuable resource! (To be fair to our husbands they already knew this, but now they can see how our 'incredible' skills can be used in the business).